By Dorine Otinga
Perhaps you have just started your blogging journey….
Or maybe you started it a while ago but the results are not fulfilling.
Or maybe you are asking yourself the following questions:
“What is wrong with my blog?”
“Why am I having few subscribers?”
As a blog owner, at one point you must have experienced this disheartening frustration.
The pain of having very few or even zero subscribers.
It must be your goal to attract any reader after reading your posts.However, it takes much effort to convince readers that your blog is worth subscribing.
Your number of subscribers lies on the quality of your blog. This ranges from your content, what you offer to the professional outlook of your blog.
What should you do?
1 .Write a lot
According to studies, the more your blog stays updated the more traffic it receives. People would love to associate with blogs that aid them to solve their problem and improve.
Always write readable and informative content.
Remember, Google gives precedence to websites which stay updated. Update your blog at least twice a week.
2 .Make it simple to enter an email address
Forms with prefilled instructions like “enter your email address” are very simple. Ensure that the text disappears when somebody clicks on it to input details. Nobody has time to deal with complicated sign-up forms.
If your form is complicated, you might lose many potential subscribers.
3 .Use the Social Media to get additional subscribers
Can you remember the last time you invited your followers to get free tips from your newsletters?
Did you know that sharing your new blog posts on social media reaches many people? You can use Facebook, Twitter, LinkedIn and Pinterest to get people.
Post your Newsletter on your fun page to enlighten those who haven’t yet subscribed. You can create a subscribe button on your Facebook page.
4 . Encourage your readers to share your new blog posts and forward your newsletters
Did you know that most people learn from others? If many subscribers read your latest blog post and share it, you are likely to receive more customers.
Have you ever clicked an interesting link to a blog post on social media? After finding the content was useful, you must have subscribed or felt like following the posts from that site.
4. Reduce clicks to subscribe
Ensure that you put an opt form on the sidebar of your site and not on the front page just in case somebody lands on another page. With a Word Press blog, Getresponse and Aweber among other auto-responder systems have widgets that aids in dragging and dropping a form into a sidebar.
5 .Use QR Codes
Have you ever thought about Quick response codes? With the emerging Smartphone market, you can use bar codes to increase subscribers in your blog.
The symbols can be scanned, and if they have a URL, that web page will open in that Smartphone.
Furthermore, they can be distributed in business cards, post cards, and other advertising methods. That is how simple people could land on your blog.
6 . Offer a freebie to your subscribers, and an opt thank you page
Create a freebie and offer it to anyone who subscribes to your newsletter. Exclusive offers are not only convincing but also help people gain your trust.
Thanking users for subscribing and giving them steps on how to confirm their sign up and get the freebie is a great way to get subscribers without hurting your head.
Don’t try to sell anything yet, but try to offer helpful ideas to your subscriber.
7 .Maximize the preview pane
Display the first few lines of your content as a snippet of the whole text. Let your subscribers have an overview of what they are going to read just the way Gmail and Outlook does.
What your customers see in the preview lane should be the message you intended to pass.
Now imagine yourself as a subscriber who is about to subscribe to a newsletter. Would the above factors affect your decision? If yes, implement them and watch the incredible change in your blog.
Did you find these tips helpful? How else can we make readers hit the subscribe button? Feel free to share.
You can also subscribe to my mailing list for more tips.