Let’s be sincere.
Isn’t blogging a hard task? Do you know how to create a readable blog?
Is your blog worth your efforts and investment? What do readers think about your blog?
The answer to that lies on its readability. A perfect blog is the one that users desperately follow up and wouldn’t want to miss a single post.
Let’s have a look.
On the previous post, I talked about writing short readable sentences. We are going to learn more about that and how it improves readability.
Readability is how easy your blog posts are to read. Flesch-Kincaid is a popular tool that measures readability accurately. If your score is between 60.0-70.0, then your content is readable.
Google considers readability of the content in your blog before ranking it.
How can you improve readability on your blog?
- Use short paragraphs
A short paragraph should have a minimum of 2-4 sentences. A short paragraph is easy to read and scan through.
A paragraph with one sentence is okay too.
Each paragraph should have one idea. A blog post with many white/blank spaces is very readable because at least a reader can skip a line without missing the point.
- Shorten the length of your sentences
Did you know that the secret to avoiding common mistakes in writing is using short sentences? Cut off extra words that don’t add value to the content. Get rid of adverbs for example, and, generally, e.t.c.
- Utilize formatting tags
What are formatting tags for if you don’t use them in your write-up? Make use of bold, underlines and italics to spice up your content and enchant your readers.
- Use alternative to common words
Examples of an alternative to common words are fantastic, friendly, great, good, etc.
- Avoid prepositional phrases
Don’t use common prepositions e.g., include of, among, around, about, into, without, through and many others.
- Replace a phrase with one word
You can use words like suddenly in place of all of a sudden, instead of to replace at this point in time and much more. You can check on 50 plain language substitutions for more details.
- Spice up your writing
How do you plan to catch the attention of your readers? You can improve readability by writing in a conversational tone. You speak to the reader by including questions and even cooking up stories.
Just imagine if you were watching your favorite movie and you receive an email. On checking the email, you find the sender is narrating a personal story. Wouldn’t you be distracted a bit and read the story?
You might want to find out the message behind that story. To be precise, spicing up your writing has authority over your reader.
Finally, avoid using passive voice as much as you can.
- The book was written by her.
- She wrote the book.
Sentence two sounds better compared to sentence one. Active voice affects the readability of your content.
Do you know how to make your blog readable now? Before you start marketing that product or service in your blog, make sure that your readability score is more than 60.0.
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